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Loyalty - DigitalGTC Challenge Hackathon (Banco G&T Continental)
Date
February 2023
Location
Guatemala City
Loyalty was a data-driven promotional strategy designed to strengthen customer relationships and deliver more personalized products. By analyzing simulated customer data based on Banco G&T Continental’s typical profiles—including product usage and demographic information—our project combined data analytics, customer insights, and innovation to reimagine loyalty programs in banking.
With this proposal, my team won 1st place in the DigitalGTC Challenge Hackathon (2024), organized by Banco G&T Continental in collaboration with Digital Bank Latam and Amazon Web Services (AWS). This experience enhanced my expertise in data analytics, teamwork under pressure, and solution-oriented innovation, reaffirming the potential of technology to transform the financial industry.